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FujiFilm Z5000 Wins A Gold Award From IDEA

Fujifilm’s ultra-short throw projector and image-stabilized binoculars win Gold Award in the internationally-prestigious U.S. design award, IDEA


Achieving the highest honour in all of the world’s three prestigious design awards


TOKYO, September 17, 2020 ― FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that its ultra-short throw projector “FUJIFILM PROJECTOR Z5000 (FP-Z5000)” has won Gold Award, the highest honour of the International Design Excellence Awards (IDEA) 2020, organized by the Industrial Designers Society of America (IDSA). 

In addition to “IDEA Award”, Fujifilm has received the highest honor*1 in world’s famous “iF Design Award*2” and “Red Dot Design Award*3.” With this latest accomplishment, Fujifilm has achieved the highest honor in all three prestigious design awards.

The IDEA is an internationally-prestigious design award program established in 1980 by the Industrial Designers Society of America (IDSA). After stringent examination based on criteria including design innovation, user benefits and social impact, Fujifilm’s ultra-short throw projector “FP-Z5000” won the recognised gold award.

In the development of a variety of products and services, Fujifilm pursues functionality and performance, while also striving to achieve design that takes maximum advantage of functional excellence. Winning Grand Award of Good Design Award last year that has a history of over 50 years in Japan, and achieving the highest honor in all three prestigious design awards, Fujifilm has a growing reputation globally in the field of product design.

In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

*1 In “iF Design Award,” portable X-ray unit “CALNEO Xair” has won “GOLD” in 2019, and mirrorless digital camera “FUJIFILM GFX 100” has won “GOLD” in 2020. In “Red Dot Design Award,” ultra-short throw projector “FUJIFILM PROJECTOR Z5000” and portable X-ray unit “CALNEO Xair” has won “Best of the Best Award” in 2019.

*2 Design award based in Hannover, Germany organized by iF International Forum Design.

*3 Design award based in Essen, Germany organized by Design Zentrum Nordrhein Westfalen.

*4 Entries that have passed the primary screening to become candidates for Gold, Silver and Bronze awards.


<“IDEA 2020” Gold Award winners>

Ultra-short throw projector “FUJIFILM PROJECTOR Z5000”



“FUJIFILM PROJECTOR Z5000” is an innovative projector equipped with the world’s first “folded two-axial rotatable lens,” capable of projecting images in various directions without having to move the main unit. It can throw powerful images in directions that other projectors cannot handle, broadening the potential of spatial design of exhibitions, digital signage, art galleries and museums. It adopts compact design that allows the lens and the main projector unit to fold into a box shape. It has achieved design sophistication with its stylish appearance. Design award achievements: “Gold Award” in Good Design Award 2019, “Best of the Best Award” in Red Dot Design Award 2019 and iF Design Award 2019.

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